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Senecal Exits CP+B in Change of Management to Favor New Generation Leaders

With hundreds of employees and ten international offices, Crispin, Porter + Bogusky (also known as CP+B) needs skilled and efficient managers such as the out-going Lori Senecal. Senecal joined CP+B in 2015 to become its global CEO. She was tasked with overseeing the global growth and expansion of CP+B and coordinating ten international offices owned by the agency. Having performed her duties satisfactorily, Senecal is set to venture out of CP+B. The agency is on the lookout for someone who will take the mantle from Senecal. Speculations are ripe that Senecal will be replaced by someone from Forsman & Bodenfors.

Before joining CP+B, Senecal was the global chairman and CEO of KBS. She also served as president and chief executive officer of MDC Partners Network; she still holds this position. CP+B co-founder and chairman, Chuck Porter unreservedly honored Senecal for supporting CP+B’s global operations, and he credited her for establishing an efficient management structure and communication processes. Porter explained that he settled on Senecal because of her “management genius” coupled with her organizational strengths. With CP+B winning major clients such as American Airlines and growing its revenues in 2016 by 21%, Porter believes Senecal’s tenure at CP+B was worthwhile. Porter further stated that during Senecal’s stewardship of CP+B, the agency lost no client an occurrence he describes as ‘’mind-boggling.’’ Check out Adweek to know more.

The decision by Lori Senecal to leave CP+B, according to Porter, was part of CP+B’s strategic plan that would give new generation leaders a chance to manage the agency’s global affairs. Recently, the agency promoted one of their employees to head CP+B Boulder and CP+B Los Angeles. Danielle Aldrich was made the President of CP+B West. She joins her colleagues Vinicius Reis; CP+B Miami and Brazil, Richard Pinder; CP+B Europe, and Bamboo Yee; CP+B Beijing in-charge of global affairs. Before her promotion, Aldrich worked for CP+B Boulder. She has been with the agency for 14 years. Perhaps, Aldrich was promoted because she was part of the team that brought American Airlines and Hershey’s to CP+B or because of her services to Burger King. Nevertheless, Senecal was excited by Aldrich’s promotion, and she believes she will make CP+B proud. She recently spoke about women empowerment at the 3% Conference.

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