Lori Senecal is the Global CEO of Crispin Porter & Bogusky (CP+B) who is leading the company into a very successful future. She, herself, has led a successful career, which includes her working with many different well-known brands including, InBev, Coca Cola, Staples, Xbox, Nestle, Sprint, Weight Watchers, and plenty more. Lori was presented with a Quantum Leap Award in 2013, which celebrated her leadership abilities and her knack for coming up with outside-of-the-box solutions. During 2014, she was pointed out as someone to pay attention to in the advertising industry and beyond.
One of Lori Senecal’s greatest abilities is to be able to grow companies rapidly, and this has not only earned her the respect of her peers, but the admiration of many companies. Her work with CP+B has made it a notable agency in its industry, and she was a large part of the reason why infinity decided to hand over $450 million of worldwide accounts to the company. Her work to change the culture of CP+B has made it into a modern company that is lean and ready to expand on a global scale. Check out GCReport to see more.
According to campaignlive, Lori Senecal is the Global CEO of CP+B, and it is part of her duty to ensure the growth of the company worldwide as well as to coordinate its many different international offices. Lori Senecal earned a Bachelor’s of Commerce in Marketing and Finance when she studied at McGill University, and while the degree has helped greatly, it is really her own intuition and experience, she has built up, that makes her a unique individual. Early on in her career she worked with McCann Worldgroup as its Global Chief Innovation Officer, and after that she went to work with KBS. At KBS, she took the company from being a 250-employee operation that served on a domestic level all the way to a 900-strong workforce that served a global audience.
In 2015, Lori Senecal joined CP+B and has made a huge difference in the company since she came aboard. By bringing the company into this day and age, she has helped to create a global agency with a modern culture. As a leader, she has been instrumental in driving CP+B’s entrepreneurship, and this led to her being on a short list of people to be named as “Agency Executives to Watch” during the 2016 calendar year. She was also given the honorary title of being one of the Most Creative People in Business in 2017.
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