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José Auriemo Neto: Expanding Real Estate Leadership Across the Globe

A leader in one of Brazil’s fastest growing industries, José Auriemo Neto is showing why JHSF is becoming one of the top real estate powerhouses of the world.

Graduating from Fundacao Armando Alvares Penteado University, José Auriemo Neto, knew he had the instinctive, leadership qualities it takes to be successful in real estate. Following college in 1993, Mr Neto would join his father at their family owned business, JHSF, a real estate company that offers various real estate services including, investment opportunities. JHSF has taken on real estate projects such as shopping malls, hotels, retail stores, residential properties and international airports; the company also has interests in 3 other countries, one of them being the United States.

Since José Neto’s arrival at JHSF, the real estate company has skyrocketed. In his first few years with the company, Mr. Neto created JHSF’s services department in 1997, called Parkbem; the department would serve as a parking lot subsidiary company for JHSF. Mr. Neto would eventually go on to run JHSF as president and CEO, developing his first legendary real estate project, called the Parque Cidade Jardim shopping complex; a mega shopping mall, that includes hundreds of retail stores, residential towers, and office blocks. After the Parque Cidade Jardim shopping complex, Mr. Neto would lead JHSF into more highly lucrative developmental projects, as JHSF would go on to invest in the development of 10 more shopping malls all throughout Brazil. The success of these real estate projects has enabled Mr. Neto to expand JHSF’s investment relations even further, as the company has taken full advantage of Brazil’s real estate market in comparison to other countries; with very little real estate saturation, the real estate market in Brazil offers investors a low risk investment, making it more feasible for JHSF to attract potential investors, due to the real estate market’s low volatility and high stability. This advantage is one of the main reasons why JHSF keeps a steady flow of foreign investors. To know more about him click here.

Also known for taking calculated risks that always pay off, Mr. Neto believes in aiming high to achieve big goals. One of the calculated risks that would propel JHSF as not only a leader in Brazil’s real estate market, but also a budding contender in the executive airport market industry, was the project development of 2 international airports.

Today, José Auriemo Neto is still making the dreams of JHSF become a global reality, as he spearheads the strategic collaborative partnerships of big name brands such as Reebok, Daslu, Cinemark, Montblanc and Louis Vuitton. Mr. Neto plans that these luxury brand partnerships will help secure JHSF’s expansion, bringing mega market shopping complexes to every major city around the world.


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