Alejandro Betancourt Lopez: Scaling up Hawkers

Alejandro Betancourt is a successful entrepreneur who has taken Hawkers, his company, to new heights. Alejandro Betancourt Lopez was born in Havana, Cuba and now resides in Miami Beach, Florida. Alejandro’s mother wanted him to be an engineer, but he fell into the restaurant industry after graduating from culinary school. He worked for many years at various restaurants before deciding that it was time to start his own business. Alejandro had always dreamed of owning his place, so he set out with determination and passion towards achieving this goal.

Alejandro Betancourt partnered with hawkers in the year when they were experiencing financial strains. Alejandro had a vision for the company’s future and was able to acquire capital investment and effective management techniques to scale up Hawkers. Alejandro wanted his business model to be more profitable, sustainable, and scalable, so he turned that into reality with all of these new resources at their disposal. Alejandro felt confident about taking on this challenge because it aligned with what they were already doing and gave them a broader reach. Alejandro also uses social media marketing strategies on platforms like Facebook, Twitter, Instagram, and Snapchat to promote events happening at Hawker’s, which gives them an advantage over their competitors because there are not many bars or restaurants using these methods on such a large scale and more

Hawkers have become so popular due to Alejandro’s effective marketing that Alejandro can now sell franchises. Alejandro understands the importance of customer service. He knows how important it is to build relationships with his customers, which has helped him stand out in an industry where people are easily replaceable.

Alejandro Betancourt attributes Hawker’s success to having excellent food and being a company that cares about its employees and its customers. Alejandro says that he has made some of his best friends while working at Hawkers, and this is why Alejandro wants to make sure they are treated like family. Alejandro Betancourt continues to impress with his work ethic, drive for success, leadership skills, and love for what he does. Alejandro’s hard work paid off when in 2016, Alejandro acquired a loan from the USDA, which helped him buy out the original owner of Hawkers.